Fox, iSpot Aim to Deliver Faster Data Tying Ads to Business ‘Outcomes’ (EXCLUSIVE)
Advertisers are accustomed to getting quick info on how many people their commercials reach on TV day after day. Now Fox hopes to give them speedy data about something that many marketers consider even more important. Fox and iSpot, one of a group of measurement-technology upstar
Advertisers are accustomed to getting quick info on how many people their commercials reach on TV day after day. Now Fox hopes to give them speedy data about something that many marketers consider even more important. Fox and iSpot, one of a group of measurement-technology upstar This story matters for Culture, Style & Media readers tracking style. Reported by variety.com. Read the full original at the source link below.
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