Peacock Just Raised Its Prices — Here’s How to Get It Free With Walmart+
Peacock just got more expensive, but Walmart+ members have a way around the latest price hike. The NBC streamer raised prices across all three of its plans on Aug. 18, with its ad-supported Peacock Premium tier jumping from $10.99 to $12.99 per month, or from $109.99 to $129.99 a
The Peacock price hike is a bummer for fans of the streaming service, but there's a silver lining for Walmart+ members. As of August 18, Peacock's ad-supported Premium tier now costs $12.99 per month, up from $10.99. This move is likely a strategic play by NBCUniversal to boost revenue as the streaming wars continue to heat up.
What's interesting here is the partnership between Peacock and Walmart+. By offering free access to Peacock Premium to Walmart+ members, the retail giant is sweetening the deal for its subscribers. This bundling strategy is a savvy move, as it incentivizes customers to sign up for Walmart+ and, by extension, drives traffic to the retailer's website and stores. It's also a reminder that streaming services are increasingly looking for ways to collaborate and cross-promote with other brands.
As the streaming landscape continues to evolve, expect to see more partnerships and promotions like this one. To watch: how other streaming services respond to Peacock's price hike and whether we'll see similar deals emerge. For now, if you're a Walmart+ member, you can score free access to Peacock Premium – a nice perk to offset the rising costs of streaming.
Originally reported by variety.com. StyleNews adds analysis for culture, style & media readers.